I'm Brandie Carlos (She/Her/Ella), I'm born and raised in East Los Angeles, California. I'm a Millennial First Gen Latina with strong Gen X influence (Thanks, Tia's!).  I'm proud to share, my first business was selling Mexican candy out of my backpack in first grade. Business was my first love. Since then I've created multiple businesses from scratch, been featured in Oprah magazine, and created Therapy for Latinx the first National Mental Health Directory for the Latinx community. The top questions people have for me are "How do I start an online business?", "What tech stack should I use?", "How do I hit six and seven figures in my business?".  Most people don’t know that I love recreating restaurant recipes at home with a gluten free twist, have an addiction to Architectural Digest, collecting books (545 and counting), & taking road trips all over Southern California. I grew up in the 90's and all the Black and Brown people I knew were employees for someone else, hard working, and often struggling to make ends meet no matter how many hours they put in at work. In building a business and a brand it was important to me to see BIPOC become business owners, industry leaders, and shake things up. It was about creating platforms for people who were never voiceless (I don't believe there's such a thing) but people who just didn't have access to a platform to use their voice. For me, this work is about disrupting industries and breaking stereotypes.

Meet the Founder

We're a studio where branding is more than just a service—it is a profound journey into the essence of who our clients are and what they aspire to achieve. Our commitment goes beyond the creation of visually appealing designs and clever copy; it's about crafting brands that truly represent and resonate with the values and visions of those we serve.

We take pride in our ability to elevate brands, transforming our clients from industry participants to prominent leaders. We understand that a well-conceived brand can open doors, shatter ceilings, and lay the foundation for sustained success and influence. Our approach is tailored to ensure that each client’s brand is not just seen and heard, but felt and remembered.

Our studio is dedicated to equipping businesses with the tools they need to thrive in competitive markets. By carefully aligning each brand with its unique market position, we empower our clients to outshine their competition and attract their ideal customers. We're meticulous in our strategy, ensuring that every element of the brand, from the logo to the marketing materials, communicates the right message to the right audience.

In every project we undertake, our goal is simple: to ensure that our clients achieve their desired outcomes. Whether it’s increasing visibility, enhancing reputation, or driving sales, we're here to make those goals a reality through expert branding. We believe in the power of a well-crafted brand to make a significant impact—not just on a business’s bottom line, but on the communities and markets it serves.

Thank you for trusting Herencia Studio with your visions. Together, we'll continue to craft distinctive brands that stand out, inspire loyalty, and drive success. This is more than our business; it’s our promise to you.

AFFIRMING

EDUCATION

BELONGING

BEAUTY

Black Lives Matter
Abolish ICE
Trans Rights
Land Back
Feminism
Pro Choice, Always
LGTBQIA+ Rights
Climate Change
Support Local Businesses

Dignity
Respect
We encourage Pronouns
We invest in DEI education
Accessible Healthcare
Mental Health Matters
We March
We Vote
We Donate


We believe luxury is a birth right and that access to design, art, and luxury shouldn't be defined by your race, gender, or economic status. We imagine a world where art is accessible, where things and experiences of opulence are for us too. We believe that you deserve all the beauty,  joy, and luxuries life has to offer. Take the vacation, get your nails done, ask for first class or better yet buy it. We deserve good things too.

We are life long learners.
The online space is an industry that moves fast and we are always investing in online courses, coaching, and staying on top of the latest technology. Our teachers include Amy Porterfield, Bossbabe, Becca Luna, Danielle Leslie, Donald Miller, Jasmin Star, Kirsten Roldan, Marie Forleo, Ryan Deiss, and more. We honor teachers with transparency and acknowledgement.


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"Just, trust her guidance. There is a magic to what Brandie sees that's even bigger than what you imagine for yourself. She breaks it down in a ways that's tangible too. I can't thank her enough."

-Louie

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Brandie brings so much clinical and business expertise to the table. Not only is she genuinely invested in seeing you flourish and grow, but she is consistent with continuing to be of support and provides transparency. 
-Cynthia Cerrato

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Brandie, you’ve been a great support. I’d like to acknowledge some of the things that you’ve done and continue to do for me. You helped me shape my business and brand in ways I can never thank you enough for.
-Jenny Viveros

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Read more love letters from dream clients +

ABRE CAMINO ROAD OPENER
Tired of feeling blocked in your business? Open your path to be seen, heard, and valued in your industry. When all roads are open to you, there is nothing stopping you from living the life you want. We’ll send you tangible insights on your journey every Tuesday morning.
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