If you’re a solopreneur or have a small business, you know that design just isn’t a strong point it’s a skillset. The question is: why spend time and money learning when there’s someone else to do it for you? Let’s talk about why design is important not just for aesthetic reasons but to increase your productivity and that bank account too.
No more frustration, confusion, and stress about your brand.
In today’s economy, customer experience is everything. If you don’t give customers what they want (or even better than they want), they will move on to someone else who does. And what do they want? They want brands that they feel good about supporting with their money and that solve their problems.
If you’re not sure where to start, it might be time for a brand refresh. A brand refresh is when an existing logo or identity system gets updated with new colors, fonts, and other design elements based on researching your industry, re-evaluating your values, and accessing how you provide value for your clients.
Your business will stand out from your competitors, and attract the right clients.
Because designers are taking the time to learn about your business and build a brand strategy, you will end up with a unique brand that stands out from the competition. A brand designer will strategically create a visual representation of your purpose, values, and services/products so customers know what they can expect from you before they even interact with you.
Your style guide tells you exactly how to use the graphics we create for you.
When it comes to marketing, design is a critical part of the equation. When you work with a designer, you’re not just getting pretty visuals and perfect fonts. You’re getting an expert who understands how to use design to connect with your audience and increase sales. Your style guide will create visual guidance and cohesion for your business and works as a north star for your team, independent contractors, and for any printed materials, you might need. It’s also the point of reference for all your digital marketing efforts.
We help maximize your profits by using the knowledge we’ve gained working with other businesses like yours.
When you hire a designer, you’re looking for someone who can take your vision and make it a reality based on experience. We have over 15 years in the online business space. We know that there are many companies offering the same services as us but what we bring to the table is years of lived experience that can’t be taught in an online course.
You can focus on what you’re best at and outsource the rest
As a business owner, you have enough on your plate, and letting an expert take care of your design allows you to focus on other things. Chances are you’ve got a lot on your plate. You have a product or service to sell, employees to manage, and clients to keep happy. You don’t need to add Canva expert to your titles.
Even though you’re an expert in your own field, a professional designer can bring a unique perspective to the table and help communicate your message better to your target audience. Investing in a brand designer is crucial for any business owner who wants to make an impact, grow their business, and raise their prices!
I’m Brandie Carlos a serial entrepreneur, speaker, and mental health advocate.
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